Brand color
Zendesk Secondary
#d1f470rgb(209, 244, 112)hsl(76, 86%, 70%)oklch(0.916 0.163 122)Zendesk Secondary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 1 public brand that uses it and the palettes it appears in.
Colors that go with Zendesk Secondary
Plum, Blue and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Plum #dda0dd
complementaryshippedPlum sits directly opposite Zendesk Secondary on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped4 real palettes, including Robinhood's brand system and Snapchat's brand system put Blue beside Zendesk Secondary, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for Zendesk Secondary: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Crimson #dc143c
shippedCrimson is paired with Zendesk Secondary in 8 real palettes, including Lay's's brand system and Ferrari's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with Zendesk Secondary: 4 real palettes, including Ikea's brand system and FIFA's brand system, as the accent.
Red #ff0000
shippedRed is paired with Zendesk Secondary in 5 real palettes, including Heineken's brand system and Wise's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with Zendesk Secondary in 10 real palettes, including Crayon Box and Calvin Klein's brand system, as the text colour against it.
Tomato #ff6347
shipped4 real palettes, including Crayon Box and Night Market put Tomato beside Zendesk Secondary, as the lead colour.
Real palettes that use Zendesk Secondary
Tints & shades
Harmonies
Contrast
| Zendesk Secondary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 1.24:1 | fail | fail | fail | |
Aaon black | 16.89:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Zendesk Secondary as the background.
Brands using this color
Fonts for this mood
Zendesk Secondary reads as vivid, light, clean. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #d1f470 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/d1f470-b3bea2-4e6edf-232d1f-f1efe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md