Brand color
Instacart Secondary
#108910rgb(16, 137, 16)hsl(120, 79%, 30%)oklch(0.548 0.179 142.6)Instacart Secondary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 2 public brands that use it and the palettes it appears in.
Colors that go with Instacart Secondary
Royal Blue, Charcoal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with Instacart Secondary — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for Instacart Secondary: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Crimson #dc143c
triadicshippedCrimson completes a triad with Instacart Secondary — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Denim #1560bd
shippedDesigners have shipped Denim with Instacart Secondary: 5 real palettes, including Xbox's brand system and Intel's brand system, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with Instacart Secondary in 5 real palettes, including Instacart's brand system and Acer's brand system, as the lead colour.
Dark Orchid #9932cc
complementaryDark Orchid sits directly opposite Instacart Secondary on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Medium Violet Red #c71585
split-complementshippedMedium Violet Red is a split-complement of Instacart Secondary: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue #0000ff
shipped3 real palettes, including Instacart's brand system and Kia's brand system put Blue beside Instacart Secondary, as the accent.
Real palettes that use Instacart Secondary
Tints & shades
Harmonies
Contrast
| Instacart Secondary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.56:1 | pass | pass | fail |
|
Aaon black | 4.61:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Instacart Secondary as the background.
Brands using this color
Fonts for this mood
Instacart Secondary reads as vivid, dark, luxury. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #108910 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/108910-a2bea5-994edf-1f2d25-edf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md