# Instacart Secondary (#108910)

A brand color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#108910`
- RGB: rgb(16, 137, 16)
- HSL: hsl(120, 79%, 30%)
- OKLCH: oklch(0.548 0.179 142.6)
- Relative luminance: 0.1804
- Name: Instacart Secondary (`instacart-secondary`, source: brand, brand: instacart-com)
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/instacart-secondary

## Tints & shades

- Tints (toward white): #14a914, #18c918, #1be41b, #3be83b, #5bec5b, #7bef7b, #9bf39b, #b6f6b6, #d6fad6, #f6fef6
- Shades (toward black): #0e7b0e, #0d720d, #0c640c, #0b5b0b, #094e09, #074007, #063706, #052905, #042004, #021202

## Harmonies

- Complementary: #891089
- Analogous: #4d8910, #10894d
- Triadic: #101089, #891010
- Split-complementary: #4d1089, #89104d
- Tetradic: #104d89, #891089, #894d10

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.56:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0c640c (7.38:1)
- On black (#000000): 4.61:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #14ad14 (7.02:1)

## Brands using this color

- **Instacart** — secondary #108910 — https://brandsweets.com/colors/brands/instacart-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/108910-a2bea5-994edf-1f2d25-edf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#108910" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.