Color

#ff2990

#ff2990
hex#ff2990
rgbrgb(255, 41, 144)
hslhsl(331, 100%, 58%)
oklchoklch(0.662 0.25 358.7)
Closest name: deeppink (#ff1493)Relative luminance 0.2486

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29ff97

#ff29fb · #ff2c29

#90ff29 · #2990ff

Split-complementary

Open in tool →

#29ff2c · #29fbff

#fbff29 · #29ff97 · #2c29ff

Contrast

#ff2990 as textRatioAAAA largeAAAFix
Aaon white
3.52:1failpassfail
  • AA: use #e6006f as the text (4.57:1)
  • AAA: use #ad0054 as the text (7.23:1)
  • AA: or shift the background to #212121 (4.58:1)
Aaon black
5.97:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ff2990 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ff2990 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ff2990
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ff2990 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ff2990-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md