Color

#fd4961

#fd4961
hex#fd4961
rgbrgb(253, 73, 97)
hslhsl(352, 98%, 64%)
oklchoklch(0.669 0.215 17.9)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2651

Colors that go with #fd4961

Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49fde5

#fd49bb · #fd8b49

#61fd49 · #4961fd

Split-complementary

Open in tool →

#49fd8b · #49bbfd

#bbfd49 · #49fde5 · #8b49fd

Contrast

#fd4961 as textRatioAAAA largeAAAFix
Aaon white
3.33:1failpassfail
  • AA: use #ed0222 as the text (4.53:1)
  • AAA: use #b10219 as the text (7.26:1)
  • AA: or shift the background to #262626 (4.54:1)
Aaon black
6.3:1passpassfail
  • AAA: use #fd6277 as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd4961 as the background.

Brands using this color

Fonts for this mood

#fd4961 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd4961
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd4961 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd4961-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md