Color

#fd494c

#fd494c
hex#fd494c
rgbrgb(253, 73, 76)
hslhsl(359, 98%, 64%)
oklchoklch(0.666 0.216 24.5)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2617

Colors that go with #fd494c

Charcoal, Cadet Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49fdfa

#fd49a6 · #fda049

#4cfd49 · #494cfd

Split-complementary

Open in tool →

#49fda0 · #49a6fd

#a6fd49 · #49fdfa · #a049fd

Contrast

#fd494c as textRatioAAAA largeAAAFix
Aaon white
3.37:1failpassfail
  • AA: use #ed0206 as the text (4.55:1)
  • AAA: use #b60205 as the text (7:1)
  • AA: or shift the background to #242424 (4.61:1)
Aaon black
6.23:1passpassfail
  • AAA: use #fd6265 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd494c as the background.

Brands using this color

Fonts for this mood

#fd494c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd494c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd494c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd494c-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md