Color

#fd4744

#fd4744
hex#fd4744
rgbrgb(253, 71, 68)
hslhsl(1, 98%, 63%)
oklchoklch(0.663 0.219 26.2)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2581

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44fafd

#fd449e · #fda444

#44fd47 · #4744fd

Split-complementary

Open in tool →

#44fda4 · #449efd

#9efd44 · #44fafd · #a444fd

Contrast

#fd4744 as textRatioAAAA largeAAAFix
Aaon white
3.41:1failpassfail
  • AA: use #ed0602 as the text (4.54:1)
  • AAA: use #b10502 as the text (7.26:1)
  • AA: or shift the background to #242424 (4.55:1)
Aaon black
6.16:1passpassfail
  • AAA: use #fd605d as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd4744 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd4744 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd4744
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd4744 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd4744-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md