Color

#fd3549

#fd3549
hex#fd3549
rgbrgb(253, 53, 73)
hslhsl(354, 98%, 60%)
oklchoklch(0.649 0.232 22)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2391

Colors that go with #fd3549

Charcoal, Dodger Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#35fde9

#fd35ad · #fd8535

#49fd35 · #3549fd

Split-complementary

Open in tool →

#35fd85 · #35adfd

#adfd35 · #35fde9 · #8535fd

Contrast

#fd3549 as textRatioAAAA largeAAAFix
Aaon white
3.63:1failpassfail
  • AA: use #ed021a as the text (4.54:1)
  • AAA: use #b10213 as the text (7.27:1)
  • AA: or shift the background to #1f1f1f (4.54:1)
Aaon black
5.78:1passpassfail
  • AAA: use #fd6272 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd3549 as the background.

Brands using this color

Fonts for this mood

#fd3549 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd3549
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd3549 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd3549-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md