Color

#fd1277

#fd1277
hex#fd1277
rgbrgb(253, 18, 119)
hslhsl(334, 98%, 53%)
oklchoklch(0.643 0.253 5.4)
Closest name: Berry Blast (#ff017f)Relative luminance 0.2265

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12fd97

#fd12ed · #fd2112

#77fd12 · #1277fd

Split-complementary

Open in tool →

#12fd21 · #12edfd

#edfd12 · #12fd97 · #2112fd

Contrast

#fd1277 as textRatioAAAA largeAAAFix
Aaon white
3.8:1failpassfail
  • AA: use #e80266 as the text (4.53:1)
  • AAA: use #b1024e as the text (7.03:1)
  • AA: or shift the background to #1a1a1a (4.58:1)
Aaon black
5.53:1passpassfail
  • AAA: use #fd58a0 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd1277 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd1277 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd1277
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd1277 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd1277-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md