Alpaca

Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.

Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.

Crust browns and butter on a flour-white surface — soft, appetizing, and nothing artificial.

Espresso and caramel: a dark-roast palette that photographs latte art beautifully.

Slate green with chalk cream and a coral — nostalgic without being twee.

Rust, pine and sun — high-visibility earth tones that read at a distance and on a trail sign.

Champagne gold on ink-navy with a violet undertone — hotels and spirits use it because it reads expensive at any size.

Coral, apricot and magenta on aubergine — the gradient sunset every event brand wants, decomposed into flat tokens.

Olive and straw with a rust accent — Mediterranean and unhurried; good for food, wine and hospitality.

Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights.