Color

#f97d48

#f97d48
hex#f97d48
rgbrgb(249, 125, 72)
hslhsl(18, 94%, 63%)
oklchoklch(0.723 0.166 42.6)
Closest name: coral (#ff7f50)Relative luminance 0.3527

Colors that go with #f97d48

Charcoal, Cornflower Blue and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#48c4f9

#f9486b · #f9d648

#48f97d · #7d48f9

Split-complementary

Open in tool →

#48f9d6 · #486bf9

#6bf948 · #48c4f9 · #d648f9

Contrast

#f97d48 as textRatioAAAA largeAAAFix
Aaon white
2.61:1failfailfail
  • AA: use #d54407 as the text (4.51:1)
  • AAA: use #9e3305 as the text (7.17:1)
  • AA: or shift the background to #363636 (4.64:1)
  • AAA: or shift the background to #141414 (7.07:1)
Aaon black
8.05:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f97d48 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#f97d48 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f97d48
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f97d48 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f97d48-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md