Color

#f97b77

#f97b77
hex#f97b77
rgbrgb(249, 123, 119)
hslhsl(2, 92%, 72%)
oklchoklch(0.727 0.155 23.5)
Closest name: salmon (#fa8072)Relative luminance 0.3564

Colors that go with #f97b77

Charcoal, Cornflower Blue and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #f97b77

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#76f5f9

#f976b3 · #f9bc76

#76f97a · #7a76f9

Split-complementary

Open in tool →

#76f9bc · #76b3f9

#b3f976 · #76f5f9 · #bc76f9

Contrast

#f97b77 as textRatioAAAA largeAAAFix
Aaon white
2.58:1failfailfail
  • AA: use #eb110a as the text (4.55:1)
  • AAA: use #b00d07 as the text (7.22:1)
  • AA: or shift the background to #383838 (4.54:1)
  • AAA: or shift the background to #141414 (7.13:1)
Aaon black
8.13:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f97b77 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f97b77 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f97b77
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f97b77 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f97b77-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md