Color

#f97690

#f97690
hex#f97690
rgbrgb(249, 118, 144)
hslhsl(348, 92%, 72%)
oklchoklch(0.726 0.161 9.6)
Closest name: Blush Hour (#ff6f91)Relative luminance 0.3511

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#76f9df

#f976d2 · #f99d76

#90f976 · #7690f9

Split-complementary

Open in tool →

#76f99d · #76d2f9

#d2f976 · #76f9df · #9d76f9

Contrast

#f97690 as textRatioAAAA largeAAAFix
Aaon white
2.62:1failfailfail
  • AA: use #eb0a37 as the text (4.53:1)
  • AAA: use #b00729 as the text (7.22:1)
  • AA: or shift the background to #363636 (4.62:1)
  • AAA: or shift the background to #141414 (7.04:1)
Aaon black
8.02:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f97690 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#f97690 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f97690
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f97690 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f97690-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md