Color

#f97178

#f97178
hex#f97178
rgbrgb(249, 113, 120)
hslhsl(357, 92%, 71%)
oklchoklch(0.713 0.167 19.2)
Closest name: Begonia (#fa6e79)Relative luminance 0.3331

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#71f9f2

#f971bc · #f9ae71

#78f971 · #7178f9

Split-complementary

Open in tool →

#71f9ae · #71bcf9

#bcf971 · #71f9f2 · #ae71f9

Contrast

#f97178 as textRatioAAAA largeAAAFix
Aaon white
2.74:1failfailfail
  • AA: use #eb0a15 as the text (4.58:1)
  • AAA: use #b00710 as the text (7.28:1)
  • AA: or shift the background to #333333 (4.61:1)
  • AAA: or shift the background to #0d0d0d (7.09:1)
Aaon black
7.66:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f97178 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#f97178 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f97178
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f97178 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f97178-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md