Lido
Open in tool →Pool blue, watermelon and sun on white — the poolside summer set; the deep teal text keeps it from going juvenile.
Color
#f97173
#f97173
hex
#f97173rgb
rgb(249, 113, 115)hsl
hsl(359, 92%, 71%)oklch
oklch(0.712 0.167 21.4)Closest name: Breeze of Chilli (#f4706e)Relative luminance 0.3319
Colors that go with #f97173
Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #f97173: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Light Sea Green #20b2aa
complementaryshippedLight Sea Green sits directly opposite #f97173 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped5 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside #f97173, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #f97173: 4 real palettes, including Alpine and Diner, as the supporting colour.
Cornflower Blue #6495ed
triadicshippedCornflower Blue completes a triad with #f97173 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Crimson #dc143c
shippedCrimson is paired with #f97173 in 7 real palettes, including Target : Expect More. Pay Less.'s brand system and Burger King's brand system, as the lead colour.
Deep Sky Blue #00bfff
split-complementshippedDeep Sky Blue is a split-complement of #f97173: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #f97173
Tints & shades
Harmonies
Contrast
| #f97173 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.75:1 | fail | fail | fail | |
Aaon black | 7.64:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f97173 as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#f97173 reads as warm, vivid, light. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #f97173
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #f97173 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/f97173-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md