Color

#f97148

#f97148
hex#f97148
rgbrgb(249, 113, 72)
hslhsl(14, 94%, 63%)
oklchoklch(0.706 0.176 37.4)
Closest name: tomato (#ff6347)Relative luminance 0.3242

Colors that go with #f97148

Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#48d0f9

#f94877 · #f9ca48

#48f971 · #7148f9

Split-complementary

Open in tool →

#48f9ca · #4877f9

#77f948 · #48d0f9 · #ca48f9

Contrast

#f97148 as textRatioAAAA largeAAAFix
Aaon white
2.81:1failfailfail
  • AA: use #da3807 as the text (4.62:1)
  • AAA: use #a32a05 as the text (7.26:1)
  • AA: or shift the background to #333333 (4.5:1)
  • AAA: or shift the background to #0a0a0a (7.06:1)
Aaon black
7.48:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f97148 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#f97148 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f97148
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f97148 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f97148-c4aa9c-62cbb1-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md