Fresh Juice
Open in tool →Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color.
Color
#f96e43
#f96e43
hex
#f96e43rgb
rgb(249, 110, 67)hsl
hsl(14, 94%, 62%)oklch
oklch(0.701 0.18 37.6)Closest name: tomato (#ff6347)Relative luminance 0.317
Colors that go with #f96e43
Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #f96e43: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Light Sea Green #20b2aa
complementaryshippedLight Sea Green sits directly opposite #f96e43 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped7 real palettes, including Sketch's brand system and Readymag's brand system put Blue beside #f96e43, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #f96e43 in 4 real palettes, including Chalkboard and Kiln, as the lead colour.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #f96e43: 4 real palettes, including Alpine and Paper & Pine, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #f96e43: 4 real palettes, including Tide's brand system and NASA's brand system, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #f96e43 in 7 real palettes, including Burger King's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour.
Real palettes that use #f96e43
Tints & shades
Harmonies
Contrast
| #f96e43 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.86:1 | fail | fail | fail | |
Aaon black | 7.34:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f96e43 as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#f96e43 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #f96e43
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #f96e43 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/f96e43-c4aa9c-62cbb1-2d291f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md