Color

#f96c01

#f96c01
hex#f96c01
rgbrgb(249, 108, 1)
hslhsl(26, 99%, 49%)
oklchoklch(0.695 0.194 46.3)
Closest name: Apocalyptic Orange (#f4711e)Relative luminance 0.3087

Colors that go with #f96c01

Charcoal, Deep Sky Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#018df9

#f90112 · #f9e801

#01f96c · #6c01f9

Split-complementary

Open in tool →

#01f9e8 · #0112f9

#12f901 · #018df9 · #e801f9

Contrast

#f96c01 as textRatioAAAA largeAAAFix
Aaon white
2.93:1failfailfail
  • AA: use #c15401 as the text (4.63:1)
  • AAA: use #934001 as the text (7.06:1)
  • AA: or shift the background to #303030 (4.51:1)
  • AAA: or shift the background to #030303 (7.05:1)
Aaon black
7.17:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f96c01 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#f96c01 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f96c01
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f96c01 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f96c01-c4b29c-62cbc5-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md