Color

#f96648

#f96648
hex#f96648
rgbrgb(249, 102, 72)
hslhsl(10, 94%, 63%)
oklchoklch(0.691 0.186 33.3)
Closest name: tomato (#ff6347)Relative luminance 0.3011

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#48dcf9

#f94883 · #f9be48

#48f966 · #6648f9

Split-complementary

Open in tool →

#48f9be · #4883f9

#83f948 · #48dcf9 · #be48f9

Contrast

#f96648 as textRatioAAAA largeAAAFix
Aaon white
2.99:1failfailfail
  • AA: use #e42c07 as the text (4.5:1)
  • AAA: use #ad2105 as the text (7.01:1)
  • AA: or shift the background to #2e2e2e (4.54:1)
  • AAA: or shift the background to #000000 (7.02:1)
Aaon black
7.02:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f96648 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f96648 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f96648
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f96648 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f96648-c4a79c-62cbaa-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md