Color

#f8778f

#f8778f
hex#f8778f
rgbrgb(248, 119, 143)
hslhsl(349, 90%, 72%)
oklchoklch(0.726 0.159 10.2)
Closest name: Blush Hour (#ff6f91)Relative luminance 0.3513

Colors that go with #f8778f

Charcoal, Light Sea Green and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77f8e0

#f877cf · #f8a077

#8ff877 · #778ff8

Split-complementary

Open in tool →

#77f8a0 · #77cff8

#cff877 · #77f8e0 · #a077f8

Contrast

#f8778f as textRatioAAAA largeAAAFix
Aaon white
2.62:1failfailfail
  • AA: use #e90c35 as the text (4.6:1)
  • AAA: use #b30929 as the text (7.03:1)
  • AA: or shift the background to #363636 (4.62:1)
  • AAA: or shift the background to #141414 (7.04:1)
Aaon black
8.03:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f8778f as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#f8778f reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f8778f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f8778f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f8778f-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md