Color

#f74a4d

#f74a4d
hex#f74a4d
rgbrgb(247, 74, 77)
hslhsl(359, 92%, 63%)
oklchoklch(0.657 0.209 24.2)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2521

Colors that go with #f74a4d

Charcoal, Cadet Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4af7f5

#f74aa4 · #f79e4a

#4df74a · #4a4df7

Split-complementary

Open in tool →

#4af79e · #4aa4f7

#a4f74a · #4af7f5 · #9e4af7

Contrast

#f74a4d as textRatioAAAA largeAAAFix
Aaon white
3.48:1failpassfail
  • AA: use #eb0a0e as the text (4.58:1)
  • AAA: use #b0070a as the text (7.29:1)
  • AA: or shift the background to #212121 (4.63:1)
Aaon black
6.04:1passpassfail
  • AAA: use #f9676a as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f74a4d as the background.

Brands using this color

Fonts for this mood

#f74a4d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f74a4d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f74a4d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f74a4d-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md