Color

#f68428

#f68428
hex#f68428
rgbrgb(246, 132, 40)
hslhsl(27, 92%, 56%)
oklchoklch(0.727 0.169 53.6)
Closest name: Atomic Orange (#f88605)Relative luminance 0.3625

Colors that go with #f68428

Charcoal, Cornflower Blue and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2899f6

#f62832 · #f6ec28

#28f684 · #8428f6

Split-complementary

Open in tool →

#28f6ec · #2832f6

#32f628 · #2899f6 · #ec28f6

Contrast

#f68428 as textRatioAAAA largeAAAFix
Aaon white
2.55:1failfailfail
  • AA: use #ba5808 as the text (4.68:1)
  • AAA: use #8e4306 as the text (7.11:1)
  • AA: or shift the background to #383838 (4.61:1)
  • AAA: or shift the background to #171717 (7.04:1)
Aaon black
8.25:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f68428 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#f68428 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f68428
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f68428 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f68428-c4b39c-62cbc7-2d2c1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md