Color

#f40642

#f40642
hex#f40642
rgbrgb(244, 6, 66)
hslhsl(345, 95%, 49%)
oklchoklch(0.613 0.244 19.8)
Closest name: Barberry (#ee1133)Relative luminance 0.1976

Colors that go with #f40642

Charcoal, Dodger Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#06f4b8

#f406b8 · #f44206

#42f406 · #0642f4

Split-complementary

Open in tool →

#06f442 · #06b8f4

#b8f406 · #06f4b8 · #4206f4

Contrast

#f40642 as textRatioAAAA largeAAAFix
Aaon white
4.24:1failpassfail
  • AA: use #ea063f as the text (4.57:1)
  • AAA: use #b30530 as the text (7.04:1)
  • AA: or shift the background to #0f0f0f (4.52:1)
Aaon black
4.95:1passpassfail
  • AAA: use #fb6087 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f40642 as the background.

Brands using this color

Fonts for this mood

#f40642 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f40642
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f40642 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f40642-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md