Beach Hut
Open in tool →Sea blue with sun-bleached yellow and a coral — striped-canvas summer, softened so it works on a screen.
Color
#f38177
#f38177
hex
#f38177rgb
rgb(243, 129, 119)hsl
hsl(5, 84%, 71%)oklch
oklch(0.728 0.141 26.3)Closest name: salmon (#fa8072)Relative luminance 0.3609
Colors that go with #f38177
Charcoal, Cornflower Blue and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Cornflower Blue #6495ed
triadicshippedCornflower Blue completes a triad with #f38177 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Deep Sky Blue #00bfff
split-complementshippedDeep Sky Blue is a split-complement of #f38177: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Light Sea Green #20b2aa
complementaryshippedLight Sea Green sits directly opposite #f38177 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #f38177 in 5 real palettes, including Beach Hut and Ember, as the supporting colour.
Burlywood #deb887
shippedBurlywood is paired with #f38177 in 4 real palettes, including Chalkboard and Polaroid, as the lead colour.
Champagne #f7e7ce
shipped5 real palettes, including Woodsmoke and Forest Floor put Champagne beside #f38177, as that palette's text colour.
Crimson #dc143c
shippedCrimson is paired with #f38177 in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Burger King's brand system, as the lead colour.
Real palettes that use #f38177
Tints & shades
Harmonies
Contrast
| #f38177 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.56:1 | fail | fail | fail | |
Aaon black | 8.22:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f38177 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#f38177 reads as warm, vivid, light. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #f38177
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #f38177 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/f38177-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md