Color

#f37472

#f37472
hex#f37472
rgbrgb(243, 116, 114)
hslhsl(1, 84%, 70%)
oklchoklch(0.708 0.157 22.8)
Closest name: Breeze of Chilli (#f4706e)Relative luminance 0.3276

Colors that go with #f37472

Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #f37472

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72f1f3

#f372b0 · #f3b572

#72f374 · #7472f3

Split-complementary

Open in tool →

#72f3b5 · #72b0f3

#b0f372 · #72f1f3 · #b572f3

Contrast

#f37472 as textRatioAAAA largeAAAFix
Aaon white
2.78:1failfailfail
  • AA: use #e61714 as the text (4.67:1)
  • AAA: use #b21210 as the text (7.03:1)
  • AA: or shift the background to #333333 (4.54:1)
  • AAA: or shift the background to #0a0a0a (7.12:1)
Aaon black
7.55:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f37472 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f37472 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f37472
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f37472 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f37472-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md