Color

#f37279

#f37279
hex#f37279
rgbrgb(243, 114, 121)
hslhsl(357, 84%, 70%)
oklchoklch(0.707 0.159 18.7)
Closest name: Breeze of Chilli (#f4706e)Relative luminance 0.3247

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72f3ec

#f372b9 · #f3ac72

#79f372 · #7279f3

Split-complementary

Open in tool →

#72f3ac · #72b9f3

#b9f372 · #72f3ec · #ac72f3

Contrast

#f37279 as textRatioAAAA largeAAAFix
Aaon white
2.8:1failfailfail
  • AA: use #eb141f as the text (4.51:1)
  • AAA: use #b21018 as the text (7.05:1)
  • AA: or shift the background to #333333 (4.51:1)
  • AAA: or shift the background to #0a0a0a (7.07:1)
Aaon black
7.49:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f37279 as the background.

Brands using this color

Fonts for this mood

#f37279 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f37279
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f37279 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f37279-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md