Color

#f31277

#f31277
hex#f31277
rgbrgb(243, 18, 119)
hslhsl(333, 90%, 51%)
oklchoklch(0.625 0.246 3.8)
Closest name: Amor (#ee3377)Relative luminance 0.2082

Colors that go with #f31277

Charcoal, Steel Blue and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12f38d

#f312e7 · #f31d12

#77f312 · #1277f3

Split-complementary

Open in tool →

#12f31d · #12e7f3

#e7f312 · #12f38d · #1d12f3

Contrast

#f31277 as textRatioAAAA largeAAAFix
Aaon white
4.07:1failpassfail
  • AA: use #e40c6d as the text (4.59:1)
  • AAA: use #ae0954 as the text (7.08:1)
  • AA: or shift the background to #141414 (4.53:1)
Aaon black
5.16:1passpassfail
  • AAA: use #f75fa3 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f31277 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f31277 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f31277
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f31277 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f31277-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md