Newsprint
Open in tool →Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.
Color
#f0f4f5
#f0f4f5
hex
#f0f4f5rgb
rgb(240, 244, 245)hsl
hsl(192, 20%, 95%)oklch
oklch(0.964 0.004 214.3)Closest name: Anti-Flash White (#f2f3f4)Relative luminance 0.8982
Tints & shades
Harmonies
Contrast
| #f0f4f5 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 1.11:1 | fail | fail | fail | |
Aaon black | 18.96:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f0f4f5 as the background.
Brands using this color
Palettes built around it
Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Graphite
Open in tool →A greyscale system with a single amber — the accent does all the work, so allow one per screen.
Slate Workspace
Open in tool →Slate on slate with a single blue — the productivity-app look where the interface disappears behind the work.
Clinic
Open in tool →Teal reads clinical without the coldness of pure blue; the coral accent adds warmth for reassurance moments.
Wellness
Open in tool →Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.
Atelier
Open in tool →Black on bone with a whisper of gold: the runway default that lets garments carry the color.
Estate
Open in tool →Bronze on charcoal signals premium listings; the silver accent handles secondary detail without adding color.
Homestead
Open in tool →Timber and olive for homes that photograph in golden hour; nothing here competes with a good listing photo.
Blush
Open in tool →Rose and skin tones on a pink-white surface — soft focus, flattering, unmistakably beauty.
Noir Beauty
Open in tool →Black, gold and one deep red — the prestige cosmetics counter: all restraint and a single lipstick.
Clean Beauty
Open in tool →Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare.
Trailhead
Open in tool →Rust, pine and sun — high-visibility earth tones that read at a distance and on a trail sign.
Alpine
Open in tool →Glacier blue with a safety-orange accent: technical outdoor gear, not lifestyle.
Coastal
Open in tool →Sea-teal, sky and sand — bright without shouting; works for travel, wellness, and anything near water.
Studio Grey
Open in tool →A pure greyscale with a single electric blue — the portfolio palette that makes work look considered.
Olive Grove
Open in tool →Olive and straw with a rust accent — Mediterranean and unhurried; good for food, wine and hospitality.
Dusk
Open in tool →Slate blue with a copper accent — calm, professional, slightly editorial; suits consultancies and journals.
Paper & Pine
Open in tool →Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige.
Fonts for this mood
#f0f4f5 reads as cool, muted, light. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #f0f4f5
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #f0f4f5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/f0f4f5-a2b5be-df4e77-1f242d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md