Color

#ef718a

#ef718a
hex#ef718a
rgbrgb(239, 113, 138)
hslhsl(348, 80%, 69%)
oklchoklch(0.704 0.156 9.6)
Closest name: Embarrassed (#ee7799)Relative luminance 0.32

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#71efd6

#ef71c9 · #ef9771

#8aef71 · #718aef

Split-complementary

Open in tool →

#71ef97 · #71c9ef

#c9ef71 · #71efd6 · #9771ef

Contrast

#ef718a as textRatioAAAA largeAAAFix
Aaon white
2.84:1failfailfail
  • AA: use #e61e46 as the text (4.53:1)
  • AAA: use #ae1332 as the text (7.15:1)
  • AA: or shift the background to #303030 (4.65:1)
  • AAA: or shift the background to #080808 (7.06:1)
Aaon black
7.4:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef718a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef718a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef718a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef718a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef718a-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md