Color

#ef616d

#ef616d
hex#ef616d
rgbrgb(239, 97, 109)
hslhsl(355, 82%, 66%)
oklchoklch(0.676 0.175 18.1)
Closest name: Aphrodisiac (#e35a63)Relative luminance 0.28

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#61efe4

#ef61b4 · #ef9c61

#6def61 · #616def

Split-complementary

Open in tool →

#61ef9c · #61b4ef

#b4ef61 · #61efe4 · #9c61ef

Contrast

#ef616d as textRatioAAAA largeAAAFix
Aaon white
3.18:1failpassfail
  • AA: use #e81728 as the text (4.58:1)
  • AAA: use #b0111f as the text (7.13:1)
  • AA: or shift the background to #292929 (4.57:1)
Aaon black
6.6:1passpassfail
  • AAA: use #f06a76 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef616d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef616d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef616d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef616d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef616d-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md