Color

#ef524d

#ef524d
hex#ef524d
rgbrgb(239, 82, 77)
hslhsl(2, 84%, 62%)
oklchoklch(0.652 0.194 25.9)
Closest name: Angry Flamingo (#f04e45)Relative luminance 0.2492

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4deaef

#ef4d99 · #efa44d

#4def52 · #524def

Split-complementary

Open in tool →

#4defa4 · #4d99ef

#99ef4d · #4deaef · #a44def

Contrast

#ef524d as textRatioAAAA largeAAAFix
Aaon white
3.51:1failpassfail
  • AA: use #e61b14 as the text (4.63:1)
  • AAA: use #ae140f as the text (7.22:1)
  • AA: or shift the background to #212121 (4.59:1)
Aaon black
5.98:1passpassfail
  • AAA: use #f26d69 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef524d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef524d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef524d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef524d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef524d-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md