Color

#ef4d96

#ef4d96
hex#ef4d96
rgbrgb(239, 77, 150)
hslhsl(333, 84%, 62%)
oklchoklch(0.664 0.207 356.7)
Closest name: Flamboyant Flamingo (#f74480)Relative luminance 0.2586

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4defa6

#ef4de7 · #ef554d

#96ef4d · #4d96ef

Split-complementary

Open in tool →

#4def55 · #4de7ef

#e7ef4d · #4defa6 · #554def

Contrast

#ef4d96 as textRatioAAAA largeAAAFix
Aaon white
3.4:1failpassfail
  • AA: use #e11470 as the text (4.63:1)
  • AAA: use #a90f54 as the text (7.28:1)
  • AA: or shift the background to #242424 (4.56:1)
Aaon black
6.17:1passpassfail
  • AAA: use #f264a4 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef4d96 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef4d96 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef4d96
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef4d96 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef4d96-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md