Color

#e97294

#e97294
hex#e97294
rgbrgb(233, 114, 148)
hslhsl(343, 73%, 68%)
oklchoklch(0.7 0.151 3.7)
Closest name: Embarrassed (#ee7799)Relative luminance 0.315

Colors that go with #e97294

Charcoal, Light Sea Green and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72e9c7

#e972cf · #e98c72

#94e972 · #7294e9

Split-complementary

Open in tool →

#72e98c · #72cfe9

#cfe972 · #72e9c7 · #8c72e9

Contrast

#e97294 as textRatioAAAA largeAAAFix
Aaon white
2.88:1failfailfail
  • AA: use #de2b5e as the text (4.55:1)
  • AAA: use #ac1b44 as the text (7.01:1)
  • AA: or shift the background to #303030 (4.59:1)
  • AAA: or shift the background to #050505 (7.08:1)
Aaon black
7.3:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e97294 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e97294 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e97294
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e97294 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e97294-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md