Color

#e54934

#e54934
hex#e54934
rgbrgb(229, 73, 52)
hslhsl(7, 77%, 55%)
oklchoklch(0.623 0.196 30.8)
Closest name: Blazing (#e94e41)Relative luminance 0.2167

Colors that go with #e54934

Cadet Blue, Charcoal and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#34d0e5

#e53478 · #e5a134

#34e549 · #4934e5

Split-complementary

Open in tool →

#34e5a1 · #3478e5

#78e534 · #34d0e5 · #a134e5

Contrast

#e54934 as textRatioAAAA largeAAAFix
Aaon white
3.94:1failpassfail
  • AA: use #dd331d as the text (4.6:1)
  • AAA: use #a72716 as the text (7.13:1)
  • AA: or shift the background to #171717 (4.55:1)
Aaon black
5.33:1passpassfail
  • AAA: use #ea7161 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e54934 as the background.

Brands using this color

Fonts for this mood

#e54934 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e54934
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e54934 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e54934-c4a59c-62cba4-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md