Newsprint
Open in tool →Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.
Color
#e37302
#e37302
hex
#e37302rgb
rgb(227, 115, 2)hsl
hsl(30, 98%, 45%)oklch
oklch(0.673 0.169 53.7)Closest name: Apocalyptic Orange (#f4711e)Relative luminance 0.286
Colors that go with #e37302
Charcoal, Cornflower Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #e37302: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Cornflower Blue #6495ed
complementaryshippedCornflower Blue sits directly opposite #e37302 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #e37302 in 6 real palettes, including Maple and Ember, as the accent.
Blue #0000ff
shipped6 real palettes, including Sketch's brand system and Readymag's brand system put Blue beside #e37302, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #e37302 in 4 real palettes, including Kiln and Coffee Bar, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #e37302: 6 real palettes, including Alpine and Paper & Pine, as the supporting colour.
Champagne #f7e7ce
shipped4 real palettes, including Woodsmoke and Coffee Bar put Champagne beside #e37302, as that palette's text colour.
Crimson #dc143c
shippedCrimson is paired with #e37302 in 4 real palettes, including Burger King's brand system and Pizza Hut's brand system, as the lead colour.
Real palettes that use #e37302
Tints & shades
Harmonies
Contrast
| #e37302 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.13:1 | fail | pass | fail | |
Aaon black | 6.72:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e37302 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Saffron
Open in tool →Saffron and clove with a teal counterpoint — spice-market warmth, balanced so it doesn't go orange everywhere.
Maple
Open in tool →The three colours a maple goes through in October, on a warm white — loud, seasonal, and readable because the type is near-black.
Fonts for this mood
#e37302 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #e37302
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #e37302 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/e37302-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md