Color

#dd72fd

#dd72fd
hex#dd72fd
rgbrgb(221, 114, 253)
hslhsl(286, 97%, 72%)
oklchoklch(0.728 0.216 317.9)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.345

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#93fd72

#9772fd · #fd72d8

#fddd72 · #72fddd

Split-complementary

Open in tool →

#d8fd72 · #72fd97

#fd9772 · #93fd72 · #72d8fd

Contrast

#dd72fd as textRatioAAAA largeAAAFix
Aaon white
2.66:1failfailfail
  • AA: use #be04f6 as the text (4.63:1)
  • AAA: use #8f03ba as the text (7.27:1)
  • AA: or shift the background to #363636 (4.55:1)
  • AAA: or shift the background to #121212 (7.05:1)
Aaon black
7.9:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dd72fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#dd72fd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dd72fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dd72fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dd72fd-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md