Color

#da72d4

#da72d4
hex#da72d4
rgbrgb(218, 114, 212)
hslhsl(303, 58%, 65%)
oklchoklch(0.704 0.176 329.4)
Closest name: orchid (#da70d6)Relative luminance 0.3169

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72da77

#ab72da · #da72a1

#d4da72 · #72d4da

Split-complementary

Open in tool →

#a1da72 · #72daab

#daab72 · #72da77 · #72a1da

Contrast

#da72d4 as textRatioAAAA largeAAAFix
Aaon white
2.86:1failfailfail
  • AA: use #c534be as the text (4.56:1)
  • AAA: use #952890 as the text (7.04:1)
  • AA: or shift the background to #303030 (4.61:1)
  • AAA: or shift the background to #050505 (7.12:1)
Aaon black
7.34:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da72d4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da72d4 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da72d4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da72d4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da72d4-c19fbb-8fcb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md