Color

#da2b96

#da2b96
hex#da2b96
rgbrgb(218, 43, 150)
hslhsl(323, 70%, 51%)
oklchoklch(0.603 0.227 349.1)
Closest name: Benevolent Pink (#dd1188)Relative luminance 0.1884

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2bda6e

#c52bda · #da2b3f

#96da2b · #2b96da

Split-complementary

Open in tool →

#3fda2b · #2bdac5

#dac52b · #2bda6e · #2b3fda

Contrast

#da2b96 as textRatioAAAA largeAAAFix
Aaon white
4.41:1failpassfail
  • AA: use #d92694 as the text (4.51:1)
  • AAA: use #a01c6e as the text (7.28:1)
  • AA: or shift the background to #080808 (4.55:1)
Aaon black
4.77:1passpassfail
  • AAA: use #e56cb6 as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da2b96 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da2b96 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da2b96
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da2b96 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da2b96-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md