Color

#da2598

#da2598
hex#da2598
rgbrgb(218, 37, 152)
hslhsl(322, 71%, 50%)
oklchoklch(0.601 0.232 348.1)
Closest name: Benevolent Pink (#dd1188)Relative luminance 0.185

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#25da67

#c225da · #da253d

#98da25 · #2598da

Split-complementary

Open in tool →

#3dda25 · #25dac2

#dac225 · #25da67 · #253dda

Contrast

#da2598 as textRatioAAAA largeAAAFix
Aaon white
4.47:1failpassfail
  • AA: use #d62495 as the text (4.62:1)
  • AAA: use #a11b70 as the text (7.23:1)
  • AA: or shift the background to #050505 (4.56:1)
Aaon black
4.7:1passpassfail
  • AAA: use #e66bb9 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da2598 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da2598 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da2598
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da2598 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da2598-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md