Color

#d994db

#d994db
hex#d994db
rgbrgb(217, 148, 219)
hslhsl(298, 50%, 72%)
oklchoklch(0.758 0.124 325.8)
Closest name: plum (#dda0dd)Relative luminance 0.4105

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#96db94

#b594db · #db94ba

#dbd994 · #94dbd9

Split-complementary

Open in tool →

#badb94 · #94dbb5

#dbb594 · #96db94 · #94badb

Contrast

#d994db as textRatioAAAA largeAAAFix
Aaon white
2.28:1failfailfail
  • AA: use #bb40bf as the text (4.57:1)
  • AAA: use #8e3091 as the text (7.04:1)
  • AA: or shift the background to #404040 (4.55:1)
  • AAA: or shift the background to #212121 (7.06:1)
Aaon black
9.21:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d994db as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d994db reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d994db
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d994db and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d994db-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md