Color

#d97b17

#d97b17
hex#d97b17
rgbrgb(217, 123, 23)
hslhsl(31, 81%, 47%)
oklchoklch(0.673 0.153 59.2)
Closest name: Bronze (#cd7f32)Relative luminance 0.2898

Colors that go with #d97b17

Charcoal, Cornflower Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #d97b17

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1775d9

#d91a17 · #d6d917

#17d97b · #7b17d9

Split-complementary

Open in tool →

#17d6d9 · #1a17d9

#17d91a · #1775d9 · #d917d6

Contrast

#d97b17 as textRatioAAAA largeAAAFix
Aaon white
3.09:1failpassfail
  • AA: use #af6412 as the text (4.51:1)
  • AAA: use #81490e as the text (7.26:1)
  • AA: or shift the background to #2b2b2b (4.58:1)
Aaon black
6.8:1passpassfail
  • AAA: use #de7e17 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d97b17 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#d97b17 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d97b17
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d97b17 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d97b17-c4b59c-62c7cb-2d2c1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md