Color

#d975fa

#d975fa
hex#d975fa
rgbrgb(217, 117, 250)
hslhsl(285, 93%, 72%)
oklchoklch(0.725 0.207 317.1)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3438

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#96fa75

#9675fa · #fa75d9

#fad975 · #75fad9

Split-complementary

Open in tool →

#d9fa75 · #75fa96

#fa9675 · #96fa75 · #75d9fa

Contrast

#d975fa as textRatioAAAA largeAAAFix
Aaon white
2.67:1failfailfail
  • AA: use #be13f6 as the text (4.55:1)
  • AAA: use #8e07bb as the text (7.25:1)
  • AA: or shift the background to #363636 (4.53:1)
  • AAA: or shift the background to #121212 (7.03:1)
Aaon black
7.88:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d975fa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d975fa reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d975fa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d975fa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d975fa-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md