Color

#d96897

#d96897
hex#d96897
rgbrgb(217, 104, 151)
hslhsl(335, 60%, 63%)
oklchoklch(0.665 0.15 355.8)
Closest name: palevioletred (#db7093)Relative luminance 0.2689

Colors that go with #d96897

Charcoal, Cadet Blue and Mustard Yellow lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#68d9aa

#d968d0 · #d97168

#97d968 · #6897d9

Split-complementary

Open in tool →

#68d971 · #68d0d9

#d0d968 · #68d9aa · #7168d9

Contrast

#d96897 as textRatioAAAA largeAAAFix
Aaon white
3.29:1failpassfail
  • AA: use #cf3f7b as the text (4.52:1)
  • AAA: use #9f285a as the text (7.18:1)
  • AA: or shift the background to #262626 (4.6:1)
Aaon black
6.38:1passpassfail
  • AAA: use #dc74a0 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d96897 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d96897 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d96897
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d96897 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d96897-c49ca8-62cb6d-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md