Color

#d96890

#d96890
hex#d96890
rgbrgb(217, 104, 144)
hslhsl(339, 60%, 63%)
oklchoklch(0.663 0.147 359.6)
Closest name: palevioletred (#db7093)Relative luminance 0.2667

Colors that go with #d96890

Cadet Blue, Charcoal and Medium Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#68d9b2

#d968c8 · #d97968

#90d968 · #6890d9

Split-complementary

Open in tool →

#68d979 · #68c8d9

#c8d968 · #68d9b2 · #7968d9

Contrast

#d96890 as textRatioAAAA largeAAAFix
Aaon white
3.32:1failpassfail
  • AA: use #cf3f72 as the text (4.56:1)
  • AAA: use #9f2852 as the text (7.24:1)
  • AA: or shift the background to #262626 (4.56:1)
Aaon black
6.33:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d96890 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d96890 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d96890
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d96890 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d96890-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md