Color

#d373fc

#d373fc
hex#d373fc
rgbrgb(211, 115, 252)
hslhsl(282, 96%, 72%)
oklchoklch(0.717 0.209 314.7)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3314

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9cfc73

#8e73fc · #fc73e1

#fcd373 · #73fcd3

Split-complementary

Open in tool →

#e1fc73 · #73fc8e

#fc8e73 · #9cfc73 · #73e1fc

Contrast

#d373fc as textRatioAAAA largeAAAFix
Aaon white
2.75:1failfailfail
  • AA: use #b81efa as the text (4.56:1)
  • AAA: use #8d04c8 as the text (7.04:1)
  • AA: or shift the background to #333333 (4.59:1)
  • AAA: or shift the background to #0d0d0d (7.06:1)
Aaon black
7.63:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d373fc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d373fc reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d373fc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d373fc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d373fc-ba9fc1-b4cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md