Color

#d279fb

#d279fb
hex#d279fb
rgbrgb(210, 121, 251)
hslhsl(281, 94%, 73%)
oklchoklch(0.724 0.199 314.1)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3434

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a2fb79

#9179fb · #fb79e3

#fbd279 · #79fbd2

Split-complementary

Open in tool →

#e3fb79 · #79fb91

#fb9179 · #a2fb79 · #79e3fb

Contrast

#d279fb as textRatioAAAA largeAAAFix
Aaon white
2.67:1failfailfail
  • AA: use #b525f8 as the text (4.58:1)
  • AAA: use #8906c6 as the text (7.23:1)
  • AA: or shift the background to #363636 (4.53:1)
  • AAA: or shift the background to #121212 (7.02:1)
Aaon black
7.87:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d279fb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d279fb reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d279fb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d279fb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d279fb-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md