Color

#d12977

#d12977
hex#d12977
rgbrgb(209, 41, 119)
hslhsl(332, 67%, 49%)
oklchoklch(0.576 0.209 358.7)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1647

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29d183

#d129cb · #d12f29

#77d129 · #2977d1

Split-complementary

Open in tool →

#29d12f · #29cbd1

#cbd129 · #29d183 · #2f29d1

Contrast

#d12977 as textRatioAAAA largeAAAFix
Aaon white
4.89:1passpassfail
  • AAA: use #a2205d as the text (7.24:1)
Aaon black
4.29:1failpassfail
  • AA: use #d62e7c as the text (4.54:1)
  • AAA: use #e26ea4 as the text (7:1)
  • AA: or shift the background to #f7f7f7 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d12977 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d12977 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d12977
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d12977 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d12977-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md