Brand color
Cohere Primary
#00754ergb(0, 117, 78)hsl(160, 100%, 23%)oklch(0.497 0.11 161.5)Cohere Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 3 public brands that use it and the palettes it appears in.
Colors that go with Cohere Primary
Charcoal, Crimson and Medium Violet Red lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for Cohere Primary: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of Cohere Primary: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Medium Violet Red #c71585
complementaryshippedMedium Violet Red sits directly opposite Cohere Primary on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped4 real palettes, including Warp's brand system and Kia's brand system put Blue beside Cohere Primary, as the supporting colour.
Copper #b87333
shippedDesigners have shipped Copper with Cohere Primary: 4 real palettes, including Clay & Linen and Desert Road, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with Cohere Primary: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with Cohere Primary in 4 real palettes, including Coinbase's brand system and Subaru's brand system, as the lead colour.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with Cohere Primary: 6 real palettes, including Pine & Birch and Olive Grove, as the supporting colour.
Real palettes that use Cohere Primary
Tints & shades
Harmonies
Contrast
| Cohere Primary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.75:1 | pass | pass | fail |
|
Aaon black | 3.65:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Cohere Primary as the background.
Brands using this color
Fonts for this mood
Cohere Primary reads as vivid, dark, luxury. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #00754e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/00754e-a2beb8-d459be-1f2c2d-e9f1eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md