Color

#c97878

#c97878
hex#c97878
rgbrgb(201, 120, 120)
hslhsl(0, 43%, 63%)
oklchoklch(0.66 0.102 20.2)
Closest name: Bite My Tongue (#d47d72)Relative luminance 0.2721

Colors that go with #c97878

Cadet Blue, Charcoal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #c97878

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#78c9c9

#c978a1 · #c9a178

#78c978 · #7878c9

Split-complementary

Open in tool →

#78c9a1 · #78a1c9

#a1c978 · #78c9c9 · #a178c9

Contrast

#c97878 as textRatioAAAA largeAAAFix
Aaon white
3.26:1failpassfail
  • AA: use #bc5757 as the text (4.53:1)
  • AAA: use #923a3a as the text (7.27:1)
  • AA: or shift the background to #262626 (4.64:1)
Aaon black
6.44:1passpassfail
  • AAA: use #ce8383 as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c97878 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c97878 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c97878
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c97878 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c97878-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md