Color

#c97397

#c97397
hex#c97397
rgbrgb(201, 115, 151)
hslhsl(335, 44%, 62%)
oklchoklch(0.661 0.116 354.2)
Closest name: Fading Love (#c973a2)Relative luminance 0.2691

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73c9a5

#c973c2 · #c97b73

#97c973 · #7397c9

Split-complementary

Open in tool →

#73c97b · #73c2c9

#c2c973 · #73c9a5 · #7b73c9

Contrast

#c97397 as textRatioAAAA largeAAAFix
Aaon white
3.29:1failpassfail
  • AA: use #bc527e as the text (4.52:1)
  • AAA: use #93395f as the text (7.02:1)
  • AA: or shift the background to #262626 (4.6:1)
Aaon black
6.38:1passpassfail
  • AAA: use #cd7e9f as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c97397 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c97397 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c97397
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c97397 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c97397-c49ca8-62cb6d-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md